Make a Referral Week
This week John Jantsch (Duct Tape Marketing) launched a week long campaign of business owners making referrals to other business owners http://www.ducttapemarketing.com/blog/2010/03/08/it-is-make-a-referral-week/. This is the second year of this effort.
John Jantsch has had a long time relationship with Sage and Sage Business Partners. He has worked with the Fast Track for Growth program mentoring and coaching partners through his Referral Flood process.
As part of this campaign, marketing guru David Meerman Scott has written a guest blog for the Duct Tape site titled The Referral Multiplier Effect http://www.ducttapemarketing.com/blog/2010/03/08/the-referral-multiplier-effect/ which talks about the value of making your site easy for visitors. Give them a chance to get to know, like and trust you for the purpose of ultimately doing business with you or referring you.
Referrals are our lifeblood. They produce the best leads, shorten the sales cycle and often eliminate competition.