Twitter for Beginners – Part 4

A great tool for identifying possible people to follow on Twitter is Twellow (  It allows you to search, for example, “Austin, TX” and see a ranking of people whose profile matches the search criteria.  I have been using this tool to recommend “follows” to my partners.

The idea is not to find the folks with the most followers (though Twellow ranks them most followers to least followers) but rather based on geography and their profile, follow those who are most likely to have similar interests and engage in conversation.

Beginners tend to make the mistake of following people with thousands and thousands of followers in hopes that they’ll get more followers in return.  The truth is, someone with tens of thousands of followers may not even notice a new follower.  Better to connect with someone with a smaller following who shares some things in common with you.  It may be living in the same city, similar social interests (sports, hobbies, causes) or complementary business interests.

In another post I shared Jeffrey Gitomer’s take on why people connect:

  1. There must be some intellectual or emotional attraction.
  2. There needs to be some common ground established that is of mutual interest to pursue.
  3. There must be some commitment to regular communication that has a “give” to it, rather than an “ask.”
  4. There must be occasional face-to-face meetings.

So in your selection of people to follow, you want to make your choice based on whether there is an opportunity for intellectual attraction, common ground that might lead to good conversation, and an opportunity to share information of mutual interest.  Twitter is the perfect forum for this.

Finally, there must be the goal of meeting face-to-face.  Once you have established a dialogue on line, the goal of meeting in real life (IRL) will be the natural outcome.  Great places to meet IRL are Social Media Clubs, Tweetups, local business events, or something as simple as getting together for coffee or lunch.

The idea is to engage, converse and share.  The conversation should not be all business, though often it goes in that direction.  But initially the goal is to take an interest, learn about the people in your community, share relevant information and carefully develop the network.

Twitter for Beginners – Part 1

Twitter for Beginners – Part 2

Twitter for Beginners – Part 3

Twitter for Beginners – Part 5

Twitter for Beginners – Part 6