Who Do I Want to Do Business With? – Part 1
The reason that I keep encouraging you to have a blog is because right now people are looking for what you provide, your expertise, and, perhaps, your proximity in the community.
How do they find you? And then, once they’ve found you, how are you going to stay top of mind between the moment you come onto their radar and the moment they decide to buy/engage/hire?
I believe the best way to stay top of mind is to have a blog that has interesting, fun, and helpful information that is indicative of who you are (your brand). A blog gives your future customers a chance to get to know, like and trust you. The better they know, like and trust you, the more likely they are to do business with you.
You are a tremendous source of information. You have experiences and stories that, shared, would be of acute interest to them.
You need to write and share these stories. Why?
The most compelling reason is that your future customers want to read them. But, you will also benefit from SEO with all the fresh, regular content being added to your blog/web site.
Once these stories are written and published, drive your community to your blog through Twitter, Facebook, and LinkedIn, to name just a few. Let your customers, prospects, alliance partners, and staff know that you are participating by including your social media contact information in your email signature and create buttons to follow you and post them to your web site home page.
Customers are searching for solutions in a very different way than they did even a few years ago. They go to Google. They ask their Social Media communities for advice. You need to be visible and approachable there.
This is the first in a series that is designed to encourage and inspire you to work on that blog as well as suggesting some potential topics about which you can write.
Another good resource “6 Tips to Writing Publicity Friendly Content” via SocialMediaToday.com: http://www.socialmediatoday.com/SMC/185032