Category Archive: Uncategorized

7 Ways to Avoid Optimizing the Toxic

The number one marketing activity that I am seeing is an investment in SEO.  You always ask me what I’m seeing in the field, and I always tell you.  Everyone feels comfortable with… Continue reading

The Junk Drawer 9

I’m adding something new at the blog – and I know it won’t be to everyone’s taste.  But here’s the deal:  I am working on my writing skills and doing daily fictional exercises… Continue reading

Working the Right Question

The Dawns were having a heated argument.  By the Dawns I mean the intellectual Dawn, the emotional Dawn, the inner child Dawn, the practical Dawn, the demanding Dawn, the fun-loving Dawn, just to… Continue reading

The Junk Drawer 8

The wedding in Omaha was wonderful, if the weather was not.  It was a chance to see Beloved Son and his wonderful friends from St. Louis University (SLU), and to share in the… Continue reading

Media Contact and Social Media

Tonight I was putting together a spreadsheet of media contacts and realized (yet again) what unprecedented access and intelligence social media provides. The spreadsheet included media contacts by city and columns for their… Continue reading

Watching Your Imagination

I believe we have two “mind belts.”  One is positive and one is negative.  The belts cannot work simultaneously.  If you begin looping and accelerating on the negative, it takes over.  The good… Continue reading

Love and Commerce

After flying back home yesterday, I decided to stop at the nail place on the way home since I would be traveling again next weekend. I forgot about daylight savings time and was… Continue reading

Why would they want to connect with you?

This week, in the spirit of Make a Referral Week, I am writing about referrals.  Referrals spring from relationships (where we know, like and trust one another) and relationships spring from connections, networking,… Continue reading

Make a Referral Week

This week John Jantsch (Duct Tape Marketing) launched a week long campaign of business owners making referrals to other business owners  This is the second year of this effort. John Jantsch has… Continue reading

Social Media: Candidate, Message, and the People

This afternoon, I am posting from the Libertarian State Leadership Alliance (LSLA) Conference in Austin, TX – as a part of my live presentation on Social Media. For candidates as with marketers, message… Continue reading